Creative Concepts &
Campaign Execution

After receiving the brief, I developed three playful, product-focused visual concepts for Webhallen’s Black Week campaign and presented them to the CMO.

“The Creation” highlighted products with an artsy twist, “Unlock Super Deals” turned shopping into a treasure hunt with interactive elements, and “Wheel of Fortune” teased upcoming deals through a spinning logo animation.

After refining the color and copy, the concept “Unlock Super Deals” became “Black Week Unlocked - Amazing deals, always free home shipping” and was implemented both online and in-store.